shape tape™ dab & go root touch-up concealer

what it is

A foolproof waterproof hair concealer that covers roots, grays, grown out highlights & fills the look of thinning areas in seconds with a built-in, mess-free sponge.

why we love it

shape tape™ dab & go hair concealer is the foolproof 5-second root touch-up from the #1 concealer brand*—no hair skills, salon appointment or messy spray required. The built-in sponge precisely dabs on waterproof color to cover roots, grays, camouflage visible scalp & fill the look of thinning areas, parts + hairlines for instantly fuller-looking hair. Use it between color appointments, on sparse spots or anywhere you want the look of added density. The easy, mess-free formula gives you targeted coverage without the sticky spray feel, while Amazonian clay + argan, grapeseed & castor oils help nourish, moisturize + smooth. 
Best for: anyone looking for an easy root touch-up, gray coverage or fuller-looking hair—especially thinning areas, wide parts, visible scalp, hairlines, grown-out color, slick backs + cowlicks. Vegan, cruelty-free & dermatologist tested.

skinvigorating™ ingredients

• Amazonian clay: for better, truer, longer wear
• argan oil: rich in essential fatty acids to moisturize & nourish
• grapeseed oil: moisturizes
• castor oil: hydrates & smooths

shades

• cool blonde (light, honey & golden blonde hair) 
  
• blonde (ash & dark blonde hair) 
  
• light brown (dirty blonde, light auburn & light brown hair) 
  
• medium brown (medium brown, auburn & caramel hair) 
  
• dark brown (chestnut & dark brown hair) 
  
• black brown (rich brown & black hair) 
  
• grey (salt & pepper, silver & grey hair)

always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more

*Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Concealer by Brand, Dollar & Unit Sales, January-December 2025